Coles launch NEW collectables range called STIKEEZ!

Hold on! Here we go again.

Coles has finally released the details of its next collectables range in store - STIKEEZ!

Hot on the heels of its wildly successful Coles Little Shop campaign, the supermarket giant has just revealed details of its new range that will drive Australia wild. 

This time around, Coles has partnered with the Healthy Kids Association in a bid to make eating fruits and veggies more appealing to kids.

Stikeez — which is part of the Coles Fresh Rainbow Challenge — is designed to make healthy eating fun, with 24 mini fruit and veggies to collect.

What's really cute is that the STIKEEZ are actually named after the people who supply fruit and veg to Coles - Marie the Mango represents Marie Piccone from Manbulloo in the Northern Territory, Carlo the Cucumber is named after Carlo Pippo from Fresh at Heart in Ballina, NSW and Sunny the Strawberry is a tribute to Sunny Ridge Strawberry Farm in Main Ridge, Victoria.

From Wednesday, February 13 2019 customers can receive one free Stikeez collectable for every $30 they spend in store.

The Coles Rainbow Challenge encourages families to track their fruit and vegetable intake by crossing off all the fruit and vegetable colours of the rainbow each day.

Families can pick up free posters to help keep track of the fresh produce in their diet.

Last year the Coles Little Shop phenomenon stopped Australia in its tracks. Shoppers could get one mini-version of an item on sale in Coles for every $30 they spent in store. 

Will you take part in the NEW Stikeez craze?