The baby moisturiser mothers are pinching off their bubs!

If you want to have skin as soft as a baby’s bottom (hello, who doesn’t), get yourself the baby moisturiser that mums in the UK are literally pinching from their babies and applying to their own bods.

Childs Farm Sensitive Baby Moisturiser sells at one bottle per minute since it launched in 2017. In fact there has been so much demand from consumers, the baby brand is about to release a 500ml version – enough for mum and baby!

Perfect for those people with super sensitive skin, this UK product is also ideal for skin issues such as eczema, psoriasis, razor rash and dehydrated skin. No wonder  mums (and dads) are stealing this little beauty gem off their baby’s change table.

The good news is this UK product is now available in Australia for only $8.31 plus postage here. Can’t wait? You might want to try Naturalus My Little One Make it Better Smoothing Repair Balm – an Australian-made kind-to-skin baby moisturiser that work wonders on both baby and adult skin. 

Get slathering!

This article originally appeared on marie claire.